Bowerman's style and design led towards the introduction with the "Moon Shoe" in 1972, so named because the waffle tread was mentioned to resemble the footprints remaining by astronauts on the Moon.
Nike was an early adopter of Web marketing and advertising, e-mail management systems, and working with broadcast 분양 and narrowcast conversation technologies to create multimedia marketing strategies.
As a way to refocus its business enterprise lines, Nike began divesting by itself of a few of its subsidiaries from the 2000s.